The Customer Wants TOTALCare™
Your drycleaning customers want their clothes to continue to look like new. When people buy new clothes, they don't just look at them, they also touch and feel them. When a customer's clothes are drycleaned, they want drycleaning that makes their clothes look and feel like new. TOTALCare™, which contains the ONLY injection sizing that works can do this.
Below is an excerpt from the last motivational research study done by for the IFI on drycleaning consumers wants. The survey clearly indicated that the consumer wants a product like the sizing in TOTALCare™ applied to their garments.
The Pressers Need TOTALCare™
A number of IFI Bulletins have shown over the years that using a product like TOTALCare™, reduces finishing time. As a matter of fact, in a Research Fellowship done in the 1960's, finishing time was PROVEN to be reduced by 12%. This means:
- The presser can do a better job and still have time to devote to finishing problem garments.
- Less finishing time means you have the opportunity to reduce your labor costs.
The Spotter Needs TOTALCare™
Most of the clothes you clean are from repeat customers. This means you continually process the same clothes over and over again. Garments that are treated with TOTALCare™ are easier to spot. IFI showed in a research study that sizing provides a protective coating to fibers and prevents spots and stains from becoming set while being worn by the customer prior to cleaning.
In IFI's Research Fellowship from the 1960's shows, using a product like TOTALCare™, reduces spotting time. As a matter of fact, spotting time was PROVEN to be reduced by 5%. ·
The Finished Garment Needs TOTALCare™
After a garment is pressed, it is normally handled as many 13 times before the customer wears it. Even the most beautifully finished garment can get wrinkles due to this type of handling. Using TOTALCare™ in your drycleaning process will allow the customer's clothes to hold their press and prevent these wrinkles. When the customer finally wears their clothes, the quality of your work will show and with it you maintain a satisfied customer.
The Clothes Need TOTALCare™
Cotton, silk, wool and other types of garments contain a sizing or finish when they are new. These sizings and finishes are removed by drycleaning. When they lose their original sizing, these garments become limp, lifeless, and just do not look as good as they did when the customer bought them. Many IFI Bulletins were written about the necessities of using a sizing in your drycleaning process to properly restore the clothes to a like new feel. IFI Bulletins state "the professional drycleaner must use sizings to restore the appearance, hand, and drape of the fabric after an item is drycleaned."
Helps Clothes Reduce Wrinkles
When you think about how a garment travels after it is pressed, they can be handled more than ten times. Here is what happens to a garment after it is pressed. The garment gets taken off the press, gets pushed up the line to inspection, gets assembled, gets put on the bagger, gets bagged, then gets taken off the bagger, gets pushed up a line to go to the conveyor, gets taken off the line and put on the conveyor where it travels round and round a few times. When the customer comes in the garment gets taken off the conveyor, given to the customer, the customer carries it over their shoulder, puts it in the car, takes it home, takes it out of the car, and puts it in their closet. When they go to wear it, they can find that all this handling has caused some wrinkles to develop. TOTALCare™ helps to reduce these wrinkles from occurring so that your quality job continues to show after all this handling. ·
What Does it Cost to Use TOTALCare™
Below are prices for what it costs to package a garment.
| Item | Price | Cost of Each |
| Strut Hangers | $19.00 for 250 | 7.6 Cents |
| Custom Garment Covers | $90.00 for 2500 | 3.6 Cents |
| Custom Printed Bags | $34.00 for 525 | 6.5 Cents |
| Shoulder Savers | $80.00 for 1000 | 8.0 Cents |
| Coat Retainers | $20.00 for 1000 | 2.0 Cents |
| Tissue Paper | $75.00 for 5000 | 1.5 Cents |
| Total Packaging Costs | 29.2 Cents |
TOTALCare™ is injected into the machine during the cleaning process at the rate of two ounces per 10 pounds. For ALL of the benefits listed above, the total cost per garment to use TOTALCare™ is 4.5 Cents.
Try TOTALCare™ For Yourself. See and FEEL THE DIFFERENCE™ in Cleaning,
GUARANTEED!!!